A SIUX product · Since 2024
Tarotia: AI readings for 45,000 people a month
Tarotia gives personalised tarot readings written by a language model, in six languages, at any hour. We designed, built and run it.
- registered users
- 75,000
- monthly active users
- 45,000
- readings generated
- 192,000+
- Net Promoter Score
- 94
As of January 2026.
Context and role
Launched in October 2024 as a web app designed for phones first, with a freemium model.
Product, design and engineering, from the first prototype to running it in production.
The challenge
Each reading has to answer the question the person actually asked rather than repeat a script, in six languages, with a free tier generous enough to try it.
What we built
Personalised readings
Each reading interprets the cards against the question asked, for 1, 3 or 5-card spreads and yes/no answers.
Six languages
Interpretations adapt to each language and its cultural references, not just its words.
A freemium model
Three free readings, gem credits for more, and premium subscriptions with stronger models.
Always available
Readings at any hour, on any device, from a web app built for phones first.